Answered by scubalady01
You have to read the literature that the college puts out and see what they highlight about their institution. You have to read a bit between the lines. Look at their curriculumn. What's the college known for, what kinds of organizations do they have on campus, what do they value. That gives you an idea whether they're looking for people who have, for example, a big social conscience, or whether they want to train the new business leaders, or whether they are big into arts. If you see that they have a lot of clubs that are into volunteer work (social conscience), then you want to stress those aspects of your personality that would contribute to what they do. (i.e. you tell them examples where you have demonstrated your engagement in social stuff). If it's business, then you want to stress those aspects of your personality that demonstrate say leadership ability or a 'can-do' attitude. Let's stick with the social conscience example then. You could then tell them that you'd contribute to their college legacy by joining one or two of their on-campus clubs or an organization that they're affiliated with. Again, this social conscience issue is just an example. What exactly it is that they stress, you have to get out of their literature. Hope that helps.